We Conduct Expe­ri­ments to Find Evidence-Based Solu­tions

Orga­niza­tions often change their manage­ment prac­tices based on the gut feeling of mana­gers or by follo­wing current fashion and perceived “best prac­tice”. But how do you know, which solu­tions really work in your specific setting and which don’t? Expe­ri­ments are the answer. They usually involve split­ting your employees into groups and trea­ting them to diffe­rent inter­ven­tions. After­wards, you can imple­ment the solu­tion that truly works.

Our Approach to Expe­ri­ments

Over the years, we have deve­loped a struc­tured frame­work for conduc­ting expe­ri­ments in the form of A/B‑tests with our part­ners.

Project Scoping

We under­stand current busi­ness needs, define the scope of the project, clarify the time­line, and iden­tify key stake­hol­ders and points of contact.

Obtain All Agree­ments

We comply with our part­ner’s data protec­tion stan­dards and secure the appr­oval of rele­vant social part­ners (e.g. work coun­cils).

Design Phase

Toge­ther with the orga­niza­tion, we develop designs for the new prac­tice based on scien­tific insights and prac­ti­tioner feed­back coll­ected through inter­views and feed­back sessions.

Logi­stics and Data Coll­ec­tion

We work closely with the partner orga­niza­tion to prepare the data coll­ec­tion for both admi­nis­tra­tive and survey data.

Commu­ni­ca­tion and Imple­men­ta­tion

We develop a commu­ni­ca­tion stra­tegy and imple­ment the newly desi­gned prac­tice in an expe­ri­ment.

Results and Reporting

We present and discuss results, define actionable next steps, and make clear design recom­men­da­tions.

Frequently Asked Ques­tions

Expe­ri­ments are often a new field for our part­ners and there are usually many ques­tions to discuss. Here are answers to some of the most commonly asked ques­tions.

What are expe­ri­ments and how do they work?

Expe­ri­ments (A/B‑tests) show which solu­tion for a busi­ness chall­enge works best. Employees are usually split into diffe­rent groups and treated with diffe­rent approa­ches. When compa­ring the groups, it becomes appa­rent which solu­tion works best.

What is the goal of the initia­tive?

To support orga­niza­tions in working more evidence-based — by crea­ting spaces to engage with rese­arch, reflect on impact, and make informed decis­ions.

Who is behind the initia­tive?

The initia­tive is led by Prof. Dr. Anne Burmeister (Univer­sity of Cologne) and Prof. Dr. Dirk Sliwa (Univer­sity of Cologne), supported by an inter­di­sci­pli­nary team.

Who can become a member?

Orga­niza­tions of all types (compa­nies, public insti­tu­tions, nonpro­fits) that are inte­rested in evidence-based prac­tice and want to join a struc­tured lear­ning and exch­ange format.

How long does a member­ship last?

Member­ship runs for one year and is auto­ma­ti­cally renewed unless cancelled at least one month before the end of the member­ship year.

Is there a trial option?

Yes. Inte­rested orga­niza­tions may attend one online event as a guest before deci­ding to join the network.

What is included in the member­ship?

Members receive access to curated know­ledge formats (e.g., Know­ledge Bites), peer exch­ange, and the oppor­tu­nity to parti­ci­pate in co-crea­tion formats. Some add-on services may be booked sepa­ra­tely.

Can we join even if we’re just getting started with evidence-based work?

Abso­lutely. The initia­tive is desi­gned for orga­niza­tions at all stages — whether you’re expe­ri­men­ting for the first time or looking to deepen exis­ting approa­ches.

Are field expe­ri­ments required?

No. Field expe­ri­ments are enti­rely optional. The network offers a space to explore whether such formats make sense — without obli­ga­tion.

What does the colla­bo­ra­tion look like?

We create a struc­ture for evidence-based exch­ange — but you shape the expe­ri­ence. Members help define rele­vant themes and engage with formats that match their needs.